Lights of Holiness, Vol 3, Pg. 13 Rabbi A.I Kook
The ultimate goal of life is holiness. Holiness is supreme unity, which contains nothing of the weakness of morality. Holiness does not fight against the self-love embedded deep within the soul of every living being, but rather it sets man in such a superior state that the more he loves himself, the more the good with him will spread over all, all around him, over the whole world, all of being.